Having an online presence today is very important. As a business owner, not only are you able to connect or attract customers to purchase your products and services but you have a chance of improving your brand. This is the same for individuals. If you desire to become a blogger, having a domain name in mind is very crucial. For starters, it gives your brand a unique identity. Secondly, it allows your readers or followers to read or interact with your content. Lastly, it helps to improve lead generation and conversion rates.
With this in mind, it is time to learn about domain names and how to purchase one. There are several steps involved and each step marks a milestone when it comes to how to buy a domain name.
Here is a step by step guide on how to buy a domain name.
Step 1 – Research! Research! Research!
Since this is your first time to buy a domain name, it is important to take your time and research. You may be wondering why this is important. First and foremost, a domain name is a permanent address online and since it your brand name, it’s important to research. Secondly, it helps to make your business stand out. Today, there are over a billion websites online and the only way to stand out is by coming up with a unique brand name. Lastly, it helps to create trust and credibility for your business.
To get started, take a pen and paper because brainstorming is part of research. Write down a list of business names. Remember, they should be simple, unique, creative, easy to remember and not trademarked.
Note- you can also use available online business name generators to help make your work easier.
Step Two – Find an affordable domain provider
ICANN or the Internet Corporation for Assigned Name and Numbers is an organization mandated with the responsibility of coordinating the maintenance of domain name databases. The organization has the responsibility of ensuring the stability of the network and to provide a secure environment. ICANN is able to accomplish the above tasks via central internet address pools and DNS root zone registries.
The organization has passed the responsibility of selling domain names to different providers for example Namecheap. What you need to know is that there are more services offered by domain sellers/registrars than just web hosting and domain registration. Users have the option of searching for a domain name. For example Namecheap allows users to search for domain names and GoDaddy.com also allows users to search domain names in bulk. Just use the bulk upload feature and you are done. If the domain name is available, read the next step to know what to do.
Step Three – Select the appropriate domain name extension
What’s your business all about? Are you planning to run a start-up company that deals in technology, IoTs or software as a service? Are you planning to start a club, restaurant or grocery store? From the year 2014, ICANN started to offer new domain extensions. This was done to provide online users with a variety of extensions.
Furthermore, it made it easier for businesses to customize their domain names around their brands. Unlike in the past when businesses depended on .com and country-specific domain extensions only, today businesses can purchase domains with the following extensions – .club, .io, .guru, .design and others.
If you want to improve the performance of your domain name, choose the best extension. Furthermore, do no misspell the name and avoid including characters like *, # or _.
Step Four – Buy the domain name immediately
What you ought to know is that from your search, you can find that the domain is available or it’s already registered and now it’s available for sale. If it has not been purchased before and it matches your requirements, then purchase it immediately to prevent someone else from buying it.
Simply purchase it via the selected domain registrar. First, you have to create an account. Make sure you use your official name, address, an email and data of birth if required. To complete the purchase, select the accepted payment system. The reason you have to provide the correct details is to ensure that ICANN has the right information about you, the domain name owner. Majority of domain registrars accept MasterCard, Visa, PayPal and Skrill among others.
You will notice that domain registrars provide one of the following offers:
- 1 year
- 3 year
- 5 year
If you want to save, it’s best to select the 5 year offer. This means that you will get to own the domain name for 5 years. The reason this is the best offer is because you will be charged a much lower price, it saves you time because you don’t have to renew yearly and finally, it imparts SEO benefits to your business.
Step Five – Always read fine print
It is important to check for the following features as they help to protect and enhance your domain name. Auto domain renewal, free domain parking, free domain forwarding, domain redirect and renewal costs are some of the must have features that enhance your domain use.
There you have it. By following the how to buy domain name guide above, you will get to purchase a great domain perfect for your business.
Remember, buy your domain name from Namecheap and save!