Social Media Marketing
Social media marketing is one of the most powerful ways that businesses of all sizes can use to reach both current and prospective customers. Today, 70% of the US population has at least one social networking profile where more than half of them use two or more social network platforms. That’s not all.
The number of worldwide social media users is expected to grow from 2.1 billion as of last year to more than 2.5 billion by the year 2018. That is why social media is viewed as the second most effective digital marketing tactic for customer retention purposes behind email.
Let’s face it. Social media is a vital marketing channel not only today but in the future too. Why? 90% of young adults aged 18 to 29 years utilize social media (compared to just 35% of those over 65 years). Even a third of millennials have said that social media is their preferred channel when it comes to communicating with businesses.
What is social media marketing?
This refers to tactics and techniques employed by social media marketers to help businesses gain more traffic or create awareness of their brand via social media platforms. Today, there are several social media platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr, and others.
Even messaging platforms like WhatsApp and Snapchat have expanded to be referred to as social media platforms. Why? They have added more features that not only allow people to communicate but to interact on a different level that brings people much closer.
More than half (52% to be precise) of social media marketers say Facebook is “the most important social network they use to grow and market their business.” Even 33% of millennials have identified social media as their preferred channel when it comes to communicating with businesses. That is not all. Instagram was rated as the top social channel marketers plan to invest more advertising in (72%) followed by Facebook (61%, Pinterest (41%), Snapchat (36%) and Amazon (34%). With this in mind, you now know how important social media marketing is to your business.
How social media marketing helps businesses meet their marketing goals
Here is what you need to know – 57% of consumers have said that they are influenced by positive reviews or comments posted on social media platforms. That’s not all. 16% of consumers say they only share positive reviews on social media after using a product or service.
With this in mind, you probably have an idea what role social media plays when it comes to your business. If not, here are a few points you need to know.
- Increase website traffic
No business can survive without customers more so today where customers shop online more. Thanks to social media marketing, businesses can improve the number of visitors coming to their websites. Want to know how social media marketers achieve this? Well, the first thing they do is open a social media page for your business. From here, not only will you have an opportunity to post about your new products and services but you can provide support to customers with questions about your products and services.
- Improve conversion rates
What you need to know is that 34% of small businesses do not have social media presence at all and 36% of these businesses never responded to customers comments online. Consumers have said that social media plays a big role when it comes to making purchasing decision just like TV. That’s not all. As of 2016, Facebook had nearly 1.8 billion monthly active users. When you take these statistics into account, you realize that social media is prime real estate for businesses looking to connect with local and international customers. Social media marketers can help you convert online visitors into paying customers thus enabling you to earn more revenue.
- Raise brand awareness
Social media marketing helps businesses to raise brand awareness. This makes it much easier for new customers to learn more about your business, products, and services. Furthermore, it makes you be familiar and recognizable with your current customers. For example, a frequent Twitter, Facebook or the Instagram user may learn about your company after stumbling upon it in a newsfeed. Furthermore, other social media users may become familiar with your brand after stumbling on your social media ad on multiple networks.
- Improve communication and interaction with key customers
One of the aims of social media marketers is to improve how businesses engage with customers. It is important for every business owner to know that relations with their customers do not end once a product has been purchased and shipped. Remember, there will come a time when the customer will have a question about the product or service so it’s important to have a channel for support. Social media marketers help businesses of all types to open a social media page. From here, businesses not only connect with their customers when they like or follow the business pages but they get to answer their customers’ queries. This helps to improve communication and interaction with customers.
It is important for every business to invest in social media marketing professionals for the following benefits – improved brand recognition, improved conversions, improved brand loyalty, decreased marketing costs, increased inbound traffic and better search engine ranking. Furthermore, the longer you wait, the more you lose because your competitors are already doing it. Don’t be left behind, invest in social media marketing.